Ford Mustang: Get in Line [Rick Peters, USA, 2018] /// Wear Your Emotions: Delight [Masaya Matsui, F
This spec commercial from director Rick Peters is a slick and straightforward piece of advertising. The commercial starts with a Ford Mustang driving through a desert, kicking up copious amounts of sand and dust as it speeds across the landscape. Close-ups of the car’s wheels and grill both provide a sense of speed and show off the details of the product on sale.
After making a doughnut in the sand, the Mustang stops and the driver exits the vehicle. He hands the keys to a waiting friend and the camera pans out to a long shot of a queue of imminent drivers. It is both